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5 Smarter Ways to Grow Your Business in 2023

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Every year, there are fresh chances to grow your company. However, if you want to get the most out of them, you must be as aggressive as you can, which calls for coming up with new tactics and investing more effort than ever before in them. Here are five smarter ways to grow your business in 2023:

1. Create More Content

By using content marketing, you can expand your business and establish yourself as an industry thought leader. However, it’s also one of the most tedious and time-consuming tasks out there. 

And when you get down to it, your goal is not simply to create more content; it’s to grow your brand and increase revenue—which means making sure that all of this content is having an impact on your bottom line.

Although I think it’s important for businesses to update their content calendars frequently, this doesn’t mean you should stop creating new articles, videos, or podcasts. 

Instead, spend some time figuring out how each piece will bring in new customers and lead people back into the sales funnel so they become repeat customers over time instead of just one-time visitors who never return again after reading an article or watching an episode of your web series about best practises for running a small business (or whatever else might happen if someone finds themselves engaged with something related to what we do).

2. Create a Referral Program

Referral programmes are a great way to attract new clients, but they can also be used to increase the number of personal recommendations.

You can use referral programmes to increase your social media or email subscriber numbers.

3. Focus on Your Email List

Email list building can be a daunting task for business owners, but it’s also one of the most important things you can do to grow your business. 

If you don’t already have an email list and want to start one, we recommend this free guide by MailChimp: How To Build An Email List. 

Here are some other tips on how to build an email list:

  • Create an opt-in form that collects visitor information when they subscribe.
  • Offer exclusive content through emails.
  • Make sure your website is mobile responsive so people can easily sign up on their phones.
  • Use tools like LeadPages or OptinMonster to make it easy for visitors to subscribe (and make sure they receive confirmation).
  • Create special offers or coupons exclusively available through email subscriptions.
  • Use pop-ups that appear after visitors leave the site but before leaving the browser window; this will give them another chance (and hopefully get them signed up).

Remember, these are just some resources—there are many more online!

4. Create an Irresistible Offer

Offering a discount or bonus can be a great way to draw in new clients, but it’s crucial to avoid repeating the same promotion. If you’re struggling to come up with an irresistible offer for your business, then you might want to consider hiring a business coach to help you. A good business coach can also discuss your marketing, sales and pricing strategies.

If you want your customer base to grow, create unique offers for each market segment and target audience. For example:

  • Offer a free consultation before they buy anything from you.
  • Offer them a guarantee on their purchase (and make sure it actually works!).
  • Offer them help with the paperwork if they need it when making their purchase (this will show them how much more valuable your service is than others).

5. Deliver Exceptional Service

Being approachable to customers’ needs and going above and beyond to resolve their issues are essential components of exceptional customer service. Make your customers feel good about doing business with you, and they will come back for more.

These tips will help your business grow in 2023.

If you want to grow your business like a weed in 2023, there are five things you can do.

  • Create more content
  • Create a referral program
  • Focus on your email list
  • Create an irresistible offer
  • Deliver exceptional service

Conclusion

These five tips are just the beginning. To grow your business, you need to think creatively about how you can serve your customers better and be more responsive to their needs. And in the end, what’s the best way to do that? By listening! So make sure that you stay tuned-in to what they want and need—and give them what they want and need—and your business will flourish.

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‘The Whole Thing Seems Insane: New Documents on Fox and the Election

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‘The Whole Thing Seems Insane: New Documents on Fox and the Election

 

As news networks projected Joseph R. Biden Jr. as the next president in November 2020, Fox News hosts Tucker Carlson, Sean Hannity, and Laura Ingraham were unsure what to say on air. Ms. Ingraham texted her colleagues, asking what they would do the following night. Mr. Carlson responded that he planned to feature Dominion Voting Systems, a little-known voting technology company that had become a target of Trump supporters who suspected the election had been rigged.

Mr. Carlson admitted feeling uneasy about the conspiracy theories surrounding Dominion’s purported role in a fictitious plot to siphon away votes from President Donald J. Trump. He wrote that the whole thing seemed insane to him, and Sidney Powell, a legal adviser to the Trump campaign, was making everyone paranoid and crazy, including him. Text messages like these, released as part of Dominion’s $1.6 billion defamation lawsuit against Fox News, offer some of the clearest evidence yet about the misgivings that many inside the network expressed to one another, despite telling their millions of viewers a different story of fraud and malfeasance at the polls.

Some Fox hosts and guests have continued to air claims about widespread election fraud and advance a revisionist account of the Capitol riot on January 6, 2021. Mr. Carlson, in particular, has evolved from a skeptic to an election denier, as seen in the newly disclosed messages. This week, he broadcast selectively edited footage, given to him by Speaker Kevin McCarthy, that tried to recast the attack as little more than an “orderly and meek” procession of curious sightseers who were rightfully upset with how the election had been conducted.

Despite ridiculing claims about a plot to steal the election as “shockingly reckless” and “absurd” in his November 2020 text messages, Mr. Carlson continued to give credence to lies about widespread voter fraud this week. He said on his Monday program that the protesters were angry and believed that the election they had just voted in had been unfairly conducted, and they were right.

Inside the Media Industry

The Cost of a Movie Seat: As the film business changes rapidly, multiplexes are experimenting with pricing in ways that may seem shocking to theatergoers.

Rupert Murdoch: The conservative media mogul acknowledged in a deposition in a $1.6 billion defamation lawsuit that several Fox News hosts promoted the false narrative that the 2020 election was stolen.

Dropping ‘Dilbert’: Hundreds of newspapers across the country will stop running the comic strip after its creator, Scott Adams, said that Black people were “a hate group.”

Carlos Watson: The founder of the troubled digital start-up Ozy Media was arrested on fraud charges, punctuating one of the more precipitous falls in the annals of online journalism.

He added, without providing any specifics: “In retrospect, it is clear the 2020 election was a grave betrayal of American democracy. Given the facts that have since emerged about that election, no honest person can deny it.”

“With regard to the presentation on Fox News last night, I want to associate myself entirely with the opinion of the chief of the Capitol Police about what happened on Jan. 6,” Mr. McConnell said. Senator Mitt Romney of Utah, the Republican nominee for president in 2012, called Mr. Carlson’s broadcast “dangerous and disgusting.”

A Fox News spokeswoman said on Tuesday that Dominion had used “distortions and misinformation” in its recent filings by misattributing quotes and leaving out context to smear the network.

“We already know they will say and do anything to try to win this case, but to twist and even misattribute quotes to the highest levels of our company is truly beyond the pale,” the spokeswoman said.

Some of Mr. Carlson’s private remarks about Mr. Trump are difficult to square with the praise he has lavished on the former president publicly. At times, the host and his producers were gleeful about what a news cycle without Mr. Trump would look like. And they cheerfully predicted his waning power as a political force.

“We are very, very close to being able to ignore Trump most nights,” Mr. Carlson wrote to members of his staff on Jan. 4, 2021. “I truly can’t wait.”

One producer replied, “I want nothing more.”

Then Mr. Carlson responded, “I hate him passionately.”

The new documents show how Rupert Murdoch, chairman of Fox Corp, was also harshly critical of Mr. Trump — to the point of being disdainful at times. Mr. Murdoch said during his deposition in the Dominion lawsuit that he believed the former president was a sore loser.

And asked whether he had ever believed that there was “massive fraud” in the 2020 election, Mr. Murdoch replied unequivocally.

“No. I have never even studied it,” he said.

At one point, according to the full text of an email made public on Tuesday, Mr. Murdoch asked the chief executive of Fox News Media, Suzanne Scott, whether some hosts had been too willing to accept false accusations of fraud. Mr. Murdoch complained on Jan. 21, 2021, that Fox was “still getting mud thrown at us!” for inflaming the rhetoric that helped spur the Jan. 6 assault.

Then Mr. Murdoch conceded, referring to Mr. Hannity and Ms. Ingraham, “Maybe Sean and Laura went too far.”

The messages also show how Fox hosts like Mr. Carlson and Ms. Ingraham were furious at their colleagues on the Fox News decision desk, the group that calls elections for the network, whose early prediction that Mr. Biden would win Arizona angered Mr. Trump and his supporters.

Ms. Ingraham said the work of the decision desk was an inside job, intended to sabotage conservative hosts like her. “We are all officially working for an organization that hates us,” she fumed.

Dominion’s lawsuit poses a serious threat to Fox’s business and reputation. Although libel cases against media organizations are historically hard to win, the recent documents show the mounting evidence Dominion has so far gathered to persuade a jury of its central claim: that Fox knew the election fraud claims were false but recklessly promoted them anyway.

But it is not a full picture. Fox lawyers redacted the documents extensively, leaving much of what people said to one another under seal. The New York Times and several other media outlets are challenging the legality of those redactions.

Lawyers for Fox say the network was merely reporting on newsworthy events, covered by the First Amendment, by airing Mr. Trump’s allegations, and have provided some examples where hosts pushed back on the claims or added a caveat that evidence of the fraud had not yet been produced.

They have also argued that Dominion’s business wasn’t meaningfully hurt and that the $1.6 billion damages claim is not justified. A Fox News spokeswoman pointed to an email in the latest cache of documents sent by John Poulos, the chief executive of Dominion on Dec. 4, 2020. Mr. Poulos, responding to another executive’s concerns that Dominion was not speaking out enough publicly against the false claims, said: “No customer cares about the media. It’s just more words from their perspective.”

The revelations from the documents have reverberated among some conservatives who have long mistrusted Fox News, though conservative media has largely stayed far away from reporting on the specifics of the case. Mr. Trump has taken aim at Mr. Murdoch on multiple occasions in the past week on his social app, Truth Social, labeling him and his supporters “MAGA Hating Globalist RINOs.” (RINO stands for “Republican in name only.”)

In a post on March 2, Mr. Trump said: “Rupert Murdoch should apologize to his viewers and readers for his ridiculous defense of the 2020 Presidential election.” He added, “He should also apologize to those anchors who got it right, and fire the ones who got it wrong, or were afraid to speak up (of which there were many!)”

The sanitizing of the events of Jan. 6 on shows like Mr. Carlson’s for the last two years seems all the more glaring given his words on Jan. 7, 2021. The new documents contain a text message chain that the host had with his producers that morning.

When Mr. Carlson again predicts that Mr. Trump’s clout will fade as he “becomes incalculably less powerful” out of office, one of his producers frets that the last weeks of Mr. Trump’s presidency could bring even more chaos and danger.

“The Trump anger spiral is vicious,” the producer tells his boss.

“That’s for sure,” Mr. Carlson responds.

“Deadly,” the host adds. “We’ve got two weeks left. We can do this.”

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THE BEST BOXING GLOVES MONEY CAN BUY

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If you take up the sport of boxing, you should have high-quality gear. This means owning some excellent gloves. With this in mind and from looking over other articles (not written by professional boxers, mind you), this article is organized as follows: I’ll give my best recommendations for the different situations and scenarios you encounter in a boxing gym. My suggestions are broken down by glove style, purpose or glove, and price.

Anyone in the boxing gym needs a high-quality pair of boxing gloves. Or, at the very least, you have to ensure that you have the best gloves they can afford. It doesn’t matter whether you’re:

  • An amateur boxer
  • A professional boxer
  • Using boxing workouts at home or in the gym to get in shape
  • Just trying out sweet science as a hobby
  • This list is for you. More importantly, this list is timeless.

Your boxing gloves should fit you perfectly and be cozy. When wearing gloves, your fingertips should be able to brush the top of the glove. They shouldn’t do so snugly that a fist is challenging to form.

You can punch more confidently if you feel nice and at ease after wearing gloves.

The question now emerges: Why do you need boxing gloves?

A thicker glove will protect your hand better and slow your punching motion. To protect yourself and your sparring partner, use gloves with greater cushioning.

If you’re exercising with big bags, you’ll need thickly padded gloves, which provide excellent hand and knuckle protection and wrist support. Fighting or competition gloves have less padding than other types of gloves.

Signs That Your Boxing Gloves Fit Wrong

  • The first time you wear them, they feel tight. Boxing might cause your hands to swell a little. Sweating and exertion are natural causes of that. It’s possible that your boxing gloves will become too constricting during training if they already feel snug when you first put them on.
  • You experience tingling or numbness in your hands while boxing.Hands and wrists can be impeded by too tight boxing gloves. The wrong gloves might be causing you tingling or numbness when you wrap your hands during training.
  • If your boxing gloves fall off when you train, they may slide off.A wrist closure problem is one that can result in problems with your boxing gloves slipping while you train – or you might be at risk of the gloves falling off entirely – if you notice the gloves shifting too much.
  • You feel cramped in your fingers. There is too much space between themIf your fingers feel crushed against the top of your boxing gloves, they’re not the right fit. But if you can’t reach the top of your boxing gloves with your fingers, they’re not suitable for you.
  • You’re thinking about how your boxing gloves fit when you trainBoxing gloves are designed to support boxers while they train and compete. If you can’t focus on your training because your gloves feel uncomfortable or because they are shifting on your hands and distracting you, then they’re not suitable gloves for you.

This article will show you how to select the correct gloves for sparring, training, or attacking a heavy bag with a heavy bag sparring glove. This way, you can avoid buying a cheap boxing glove even if you do not like my recommendations. I would love for you to purchase through my link here if my recommendations helped you decide.

 

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The Stock Market Faces A Crucial Test This Week: 3 Questions That Could Decide Rally’s Fate

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The Stock Market Faces A Crucial Test This Week: 3 Questions That Could Decide Rally’s Fate

There will be no rest for investors this week as they await a marquee report on the state of the U.S. labor market, along with biannual Congressional testimony from Federal Reserve Chairman Jerome Powell.

Further complicating things, investors will also be watching to see how stocks react to more attractive risk-free returns in the bond market after the yield on the 10-year Treasury note last week temporarily topped the 4% threshold, with many expecting it to climb even further.

Was Januarjobjob’s number a ‘fluke’?

On the economic data front, the most important question that investors will be looking to answer is whether January’s huge job gains continued in February. The U.S. economy added 517,000 jobs in January, according to the Labor Department, far outstripping expectations and setting in motion a market rethink on just how high the Federal Reserve will take interest rates in its effort to bring down inflation.

Since then, weekly jobless benefit claims have continued to show few Americans filing for unemployment benefits, fueling expectations that another blockbuster gain in jobs could be due in the data for February next Friday, which in turn could force the Federal Reserve to resort to even more aggressive interest rate hikes, according to Steve Sosnick, chief strategist at Interactive Brokers, during a phone call with MarketWatch.

“Will it turn out that the number we got last month was a fluke? Or is this part of a new trend?” Sosnick said.

What will Powell say?

Investors haven’t heard from Powell since he participated in a Q&A at the Economic Club of Washington on Feb. 7.

During his back-and-forth with private-equity billionaire David Rubenstein, Powell reiterated that signs of disinflation are emerging, although he acknowledged the journey back to the Fed’s 2% target would likely be “bumpy.”

Since then, a run of hotter-than-expected inflation reports showed that a streak of waning price pressures might be coming to an end.

The cost of living rose 0.5% in January, the biggest increase in three months, according to the consumer-price index released Feb. 14. The annual rate of inflation, meanwhile, slowed again to 6.4% from 6.5%, but economists had expected an even larger decline. The January producer-price index and the core personal consumption expenditure index, the Fed’s favored inflation measure, also came in hotter than expected.

As a result, investors will be listening closely to Powell to see what the Fed chair has to say about the central bank’s efforts to crush inflation when he heads to Capitol Hill on Tuesday for testimony before the Senate Banking Committee, followed by testimony before the House Financial Services Committee a day later.

“If the Fed truly is data dependent, the latest inflation data hasn’t been at all what the Fed wants to see. So how will Powell dance around that?” Sosnick told MarketWatch, in a phone interview.

How will stocks respond to higher yields?

On top of the economic data and commentary from Powell, investors will also be watching to see how higher bond yields will impact equities.

The fact that investors can now earn a yield north of 5% by simply buying six-month Treasury bills means stocks are now facing major competition from a far less risky asset class, according to Callie Cox, U.S. investment analyst at eToro.

What’s more, many on Wall Street expect bond yields to continue to climb, potentially adding to the pressure facing U.S. equity benchmarks like the S&P 500 index SPX, +1.61%, Nasdaq Composite COMP, +1.97% and Dow Jones Industrial Average DJIA, +1.17%.

“We expect the adjustment in rates is not over,” according to a team of economists at Mizuho Securities.

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