MILAN, Oct 20 (Reuters) – U.S. e-commerce giant Amazon (AMZN.O) said on Thursday it has filed legal challenges in Italy and Spain as it steps up global efforts to shut down fake review brokers.
Amazon has long been struggling with fake or manipulated reviews and the problem only got worse as more people flocked to its site to shop during the coronavirus lockdowns.
Tens of thousands of people have joined dedicated channels on the Telegram instant messaging site, where anonymous brokers sign up people to write glowing five-star reviews of products on Amazon in exchange for a financial reward.
We continue to improve our proactive controls, inventing new technologies and machine learning to catch the bad guys and find new ways to hold them accountable,” said Dharmesh Mehta, vice president of selling partner services at Amazon, in a statement.
In its first criminal complaint in Europe, Amazon said it was targeting a “high-profile broker in Italy selling fake reviews” but did not name the person.