Business

DON’T GET BURNED BY WEB DESIGNERS How to get a fair offer

Best web design Loughton

If you bring up the subject of web design with small business people, it wouldn’t take long to find someone burned by a web designer. They may even have concluded that a website isn’t worth the hassle. Let’s look at how and why this happens and outline some principles of  Best web design Loughton success that will help you when you need web design services. With so many web designers making mistakes, you might be surprised at which web design principles actually work.

software programs

One of the problems with web design is that software programs make creating a website seem easy. Once you have the software, it won’t take you long to create a website. There are a plethora of inexpensive templates that make putting a website together even easier. Getting a professional looking website is not difficult at all. You may be wondering why is this a problem?

The process of creating a website doesn’t end with making it look professional. In fact, this might be one of the most unimportant aspects of a website design. Let’s face it, there are ugly websites out there that make a lot of money. Since life is not fair, there are good looking websites that make little or no money. I’m not saying that the professionalism of your website isn’t important; I say it’s not enough.

small business owner

There is a serious flaw in the web design industry, and small business owners are particularly vulnerable to becoming a victim. The problem is that very little business planning usually goes into a website’s design. Too many web designers are more concerned with selling web design than taking the time to create an effective website.

This lack stems from the fact that very few web designers are marketers. Small businessmen don’t have big advertising budgets, so they’re easily drawn to the average web designer’s low rates. Good marketing means prioritizing and using your resources effectively to achieve goals.

The only element I seriously miss in web design is exactly what is fundamental; This item is uniqueness. A unique selling proposition (USP) is one of the cornerstones of marketing. You need to answer the questions: Why should I buy from you and what makes you different from my other options? If you fail in this area, your website visitor will not be friendly to you. They will go and not come back; They probably won’t tell you why they left either.

Common mistake

Read your website copy to see if it contains another common mistake. Is it “We this” and “We that”? “We” don’t refer to your website visitors! Your website copy should appeal to the visitor, address their needs and solve their problem. It must be compelling somehow. You need to include them and sell them through your solution.

As you start noticing how many websites violate these basic marketing principles above, you will begin to see how you have an opportunity to differentiate yourself from your competitors. Just think, if the majority of corporate websites violate even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?

There is a lot of emphasis on Search Engine Optimization (SEO) and it should be, because it is very important if you want your website to be found by search engine users. For most websites, search engines account for 80% to 95% of all visitors. As important as SEO is, if you have a  Best web design Loughton website that isn’t making sales from the visitors you already have, SEO is the wrong priority.

Principle is what you probably want

The next principle will probably surprise you the most. People actually read websites! Yes, they have short attention spans, and we’ll look at that point next, but they read. Many studies have been conducted to document how people use websites. Despite the fact that so much attention is paid to graphics, the studies show that well over 75% of the time, website users read the text before noticing graphics.

That doesn’t mean graphics are unimportant. Visual elements are one of the many benefits that a website can offer. When you consider that people use the Internet to search for information, it makes sense that they would read the content on your website. Providing the right information can mean the difference between winning a customer or leaving them to your competition.

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