What Display Material Is Best for Your Small Business?

Whether it’s for your grand opening, a brand event or your storefront, display material is a great way to convey a message to the public and attract potential customers. Given the vast choice available to you, however, finding the type of display that best suits your objectives requires some thought. To help you find your way around, here is an overview of the possibilities that might interest you.

Foam panels

Panels with a foam core are light and easy to transport since they are made of a material that resembles that found in expanded polystyrene foam (Styrofoam). These signs have an extra layer of thickness compared to simple paper posters. With their sturdy foam backing, they are ideal for signage, presentations, and commercial and event materials. Their exterior is covered with matte paper that adds style to your message. It can be a cheap solution to showcase your visual concept without having to frame it. However, foam panels resist damage poorly and can easily be punctured. And since they are not waterproof, it is best to limit their use indoors.

Coroplast

Coroplast is the registered brand name for corrugated plastic sheets. This material features a waterproof and durable plastic coating that lends itself well to displays placed outside to attract the public. In addition, it has a glossier finish than foam panels. Most exterior signs are made of this weather-resistant and relatively inexpensive material, making it a good choice if you need a large number of copies.

PVC

Polyvinyl chloride (PVC) panels are rigid, durable, lightweight, and waterproof – all characteristics that lend themselves well to outdoor use. This type of display has a smoother matte finish, ideal for highlighting, on one or both sides, a premium color visual. Due to its composition, it is not as prone to damage as foam panels, which helps to maintain its quality once outdoors.

Vinyl banners

Portable and reusable, banners can be transported almost everywhere: busy places, special events, and trade shows. Plus, they can be reused over and over again, which is appreciated by most small business owners who don’t want to keep buying new advertising material. The plastic contained in the vinyl ensures durability against wear and weather. Since vinyl is not a rigid material, the banners must however be fixed to a support or provided with eyelets that can receive a rope or a cable. And just like fabric, they can be hemmed for a neater effect.

Paper posters

Posters are a great visual aid that can help raise awareness for small businesses wherever they are displayed. They are particularly interested in a shop window, where they inform passers-by of events taking place in the store. They are usually printed on matte or glossy paper in virtually any size, and for less than other products. Most are intended for single use.

Explore more display options at The UPS Store

Incorporating display into your advertising strategy is an affordable and customizable way to promote the products and services offered by your small business. You can have all of the above displays custom printed at a UPS Store location. Feel free to call us to learn more about our professional printing services, or visit our online printing portal to browse, create or download the model of your choice and opt for one of the products from our range. specially designed to meet your needs. Otherwise, drop by a center near you!

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