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SEO Agency: What It Is, What It Does And Why Choose Us

seo-agency

An SEO agency implements the strategies necessary to improve the search engine positioning of a website or blog. An essential operation for any online promotion of a service or product.

Creating a website is just the starting point to start promoting an online business . The second step is to be found   by new customers . To do this, you need to work on the organic positioning of the website with a specific optimization activity : SEO . One of the most important areas of web marketing . SEO is a discipline that requires competence, professionalism , experience and above all time. For this you need to contact an SEO agency or SEO consultants .

What is an SEO agency?

An SEO agency works on different levels and implements different SEO strategies with the aim of improving a business or an online sales site. Specifically, the SEO agency implements all the strategies necessary to obtain an excellent positioning on Google and on other search engines for a website or blog . An essential activity to have greater visibility and reach potential customers . SEO ( Search Engine Optimization ) is very complex . It can be done in different ways and with different methodologies , based on the objectives that the customer wants to achieve. Much depends on the approach adopted by SEO agencies and the SEO services they offer.

What does an SEO agency do

An SEO and marketing agency can allow you to obtain qualified traffic and good positioning on search engines. In addition to helping the site rank higher in the results, the SEO agency intervenes to find keywords that match the search terms used by the target audience . More targeted and qualified traffic increases the chances of turning visits into conversions . This is because the people who visit the site are really interested in those products or services.

Whoever appears among the first search results of the SERP is valued by search engines and by the Google algorithm , and assumes authority in the eyes of users. Hence, the work of an SEO agency is really important. What must be kept in mind, however, is that SEO is a process that is carried out and generates effects in the medium / long term . The results are not immediate, but be patient: the conversion rate will be satisfactory in the end. Definitely, it is one of the highest within the various digital marketing strategies .

Main activities

The SEO agency analyzes and takes care of the website/blog/e-commerce from many points of view. First of all, it takes care of verifying that it is user friendly : users should always be put first. This analysis in turn includes various elements: security, speed, graphics and intuitive structure . Secondly, check that the website pages are properly indexed by Google. As far as the contents are concerned , the control takes place both on the relevance based on the keywords and on the actual qualityof what is communicated. The content must first of all be interesting, original and coherent. Finally, after an overview of the content marketing activity , a comparison is made with the contents published by the competition.

Link building

Improving SEO positioning means increasing the authority of a site. To do this you need to act on two levels: inside the site (on site) and outside (off site). One of the most important actions of this second group of activities is link building . In essence, it is a matter of being able to obtain links that refer to your website from other sites. Not just any sites: relevant and authoritative sites. We work, in fact, both on quantity and on quality. An agency works on Google positioning, therefore planning actual link building campaigns .

Monitoring

SEO agencies must always deliver measurable results . Unlike classic and offline marketing strategies, SEO can always be monitored , at every stage, with relative simplicity. The SEO agency can provide periodic reports to the client, giving an account of traffic volumes, positioning obtained and so on. In this way it is possible to evaluate in progress whether the SEO is actually bringing value to the company. If not, remembering that the results are not immediate, the strategy can be modulated and reoriented , fixing the weak points.

How to choose an SEO agency

Today there are numerous SEO agencies and online SEO agencies on the market. For example, finding an SEO agency in Milan is quite simple. Naturally, when it comes to choosing the best SEO agency , the range narrows. The most important thing is to find a reality that is close to the customer’s needs . So, first of all, you need to be clear about your goals . The activity of an SEO agency must always start with listening and continue with an in -depth analysis of the reference market and the contents produced by the company so far. Data is the basis on which to work. Make sure an SEO agency goes this route, rather than proposing pre-packaged solutions , is the basic requirement to find the best SEO agency according to your needs.

Ramneek Sidhu

Kevin Samuels

Frances Beatrix Spade

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